What I learned from chocolate milk
August 20, 2016
Innova Primary Care
Just Another Day Practicing Medicine in Alabama
November 19, 2016
Show all


“…the reason to move on really comes down to one word, courage. The courage to move on, do something new that betters all of us, and our team has tremendous courage.” – Phil Schiller

Listening to the Apple iPhone media event yesterday I was struck by Phil’s comment as our clinic strives to drive improvement and change for our patients.

In our wonderfully innovative community here in Huntsville, when we see outmoded technologies like fax machines still serving as the dominant method for sending critical health records between clinics and hospitals, it is time to move on.

As we continue to grow and serve, BrookeMD Primary Care will continue to drive innovation and efficiency. Leading innovation always encounters resistance, it always takes courage. Striving to adopt new technologies and move into the 21st century in healthcare seems even harder than eliminating the headphone-jack on an iPhone. Our clinic can’t do it all alone; it takes buy-in across our local healthcare ecosystem.

At BrookeMD we are excited about the changes already here and those yet to come. It is indeed time to do something new that betters all of us, and our team has tremendous courage!

Guest post by David Uptagrafft

Comments are closed.