Summer 2017  – It’s not what you do, it’s why you do it.

In the past few months we’ve successfully renamed and relocated my practice, Innova Primary Care.  We have a space that is 8,750 square feet larger than our previous space and the ability to use that space to best suite our guests’ needs.  It has not been without challenges of course but we did it!!!  After a few weeks in our space, a patient in our lobby was upset about a balance due to the insurance deductible.  This patient then claimed to our other guests waiting in the lobby that now we were charging more to pay for our new, nice building.  Besides this being grossly inaccurate since medicine is not a free market and there is a fixed fee-for-service price (which by the way, is the whole problem with healthcare), it was also fascinating that this was such an unrealistic idea in her mind.  People are okay with paying more money for better service and ambiance at restaurants – why not their healthcare?   I’ve long realized I can’t control what others will say about me.  However, it did remind me how important it is to continue to share the “why” of what we are doing at Innova.

I believe it IS possible to have exceptional quality healthcare in our country at an affordable cost.

I believe we CAN do this in Alabama.

I believe it will take people coming together who also believe this with their mind, body, and heart to get there.

I believe I am here to help restore this world closer to the creation that was intended for us as God’s children.

I believe healthcare is where I have been guided to bring renewal and restoration.

Hence the new name for my practice – Innova Primary Care.  Innova is the Latin word for “renew.” As in Romans 12:2, “Do not be conformed to the patterns of this world, but be transformed by the renewing of your mind, so that you may prove what the will of God is, that which is good and acceptable and perfect.”

These beliefs are what fuel me every day.  I am a burned out physician mom that does not have to do this job.  BUT, I do!  I do because I believe in what I am doing, to renew our world.  My husband and I do this together for our children to show them that we are here for a purpose.  I do this for my patients whom I love.

I’ve learned over and over that those who do not share your beliefs will draw you further from your goals.  So at Innova, just know that my team and I are here every day because we believe in continually striving to re-think, re-imagine and re-invent healthcare in our state.  It needs to be renewed and we believe it can be.  We are Innova and we are here to make your world better.

-Brooke Uptagrafft, MD

Brooke Uptagrafft, MD

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In honor of the Grissom High School ribbon cutting today, here are some photos we took salvaging some equipment for Innova from the old GHS. Many of our team have fond memories there - including Dr Uptagrafft, who met her future husband in the D-Pod Business Computer Applications class! Our team looks forward to using our new cubbies, conference table and whiteboards. Thanks for the memories Bailey Cove GHS! ... See MoreSee Less

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Kristin, Amy and Angie are working hard at their diabetes education course in Birmingham this week! We can't wait for them to share what they've learned with our patients. ... See MoreSee Less

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Thank you, Julie with Home Instead Senior Care (Huntsville, AL) for teaching us today! We look forward to being able to use this knowledge to serve our patients. ... See MoreSee Less

Another Alzheimer's Friendly Business in Huntsville! Thanks Innova Primary Care!

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It's July 1st - Happy Canada Day! Debi, our displaced Canadian, is here wearing her maple leaf shirt in honor of the 150th Birthday of Canada. Our team is here to care for you today and Monday and on-call by phone on Tuesday July 4th. Please send us an appt request online or call us if you need anything! ... See MoreSee Less

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Great deal on bulk paper at SamsClub. So much for the paperless clinic... Come on #HSV we can do better #HealthcareInAlabama ... See MoreSee Less

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Any other Nest fans out there? We just completed our facility change-over and the team is loving them! ... See MoreSee Less

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We celebrate rainy days at Innova with rubber duck races and wonderful banana bread! ... See MoreSee Less

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Another morning at Innova begins! Alexa and Pandora keeping me company while assembling some more consult room furniture. ... See MoreSee Less

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A couple shots from our afternoon provider huddle today! Our team was busy preparing for our Friday guests. In our patient centered clinic, care coordination starts before your office visit! ... See MoreSee Less

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Huge thanks to Crunkleton: Commercial Real Estate Group for their help with our relocation! Check out these pictures of our new clinic! ... See MoreSee Less

Crunkleton broker Eric St. John worked directly with Innova Primary Care on the creation of the new innovative clinic on Chateau Drive. "I have spent the last year working with David Uptagrafft and D...

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Friday Update: WE MOVED!!

Today we moved into our new clinic at 247 Chateau Drive! Thank you to everyone for all their hard work getting the clinic ready! Our awesome team was busy cleaning, organizing and decorating our new space and we can't wait for you to see!

Big shout out to all the local business who have helped us with this project! Crunkleton: Commercial Real Estate Group, Joe Still Building, Cogent Studio, LLC, Business Interiors, Alabama Lawn Masters, Inc., Metro Signs & Wraps and Drop Metal for our signs, This Side Up Moving and also huge thanks to Dr Brooke's dad Hill Roberts for a huge amount of his time on IT work! Thank you for your hours of hard work!!
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Today we said goodbye to our home on Gleneagles Drive. We celebrated with a cookie cake and slide show with all of our memories. Best wishes to Dr. Carter and his team as we both begin a new chapter! ... See MoreSee Less

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