WELCOME FROM OUR MEDICAL DIRECTOR

Summer 2017  – It’s not what you do, it’s why you do it.

In the past few months we’ve successfully renamed and relocated my practice, Innova Primary Care.  We have a space that is 8,750 square feet larger than our previous space and the ability to use that space to best suite our guests’ needs.  It has not been without challenges of course but we did it!!!  After a few weeks in our space, a patient in our lobby was upset about a balance due to the insurance deductible.  This patient then claimed to our other guests waiting in the lobby that now we were charging more to pay for our new, nice building.  Besides this being grossly inaccurate since medicine is not a free market and there is a fixed fee-for-service price (which by the way, is the whole problem with healthcare), it was also fascinating that this was such an unrealistic idea in her mind.  People are okay with paying more money for better service and ambiance at restaurants – why not their healthcare?   I’ve long realized I can’t control what others will say about me.  However, it did remind me how important it is to continue to share the “why” of what we are doing at Innova.

I believe it IS possible to have exceptional quality healthcare in our country at an affordable cost.

I believe we CAN do this in Alabama.

I believe it will take people coming together who also believe this with their mind, body, and heart to get there.

I believe I am here to help restore this world closer to the creation that was intended for us as God’s children.

I believe healthcare is where I have been guided to bring renewal and restoration.

Hence the new name for my practice – Innova Primary Care.  Innova is the Latin word for “renew.” As in Romans 12:2, “Do not be conformed to the patterns of this world, but be transformed by the renewing of your mind, so that you may prove what the will of God is, that which is good and acceptable and perfect.”

These beliefs are what fuel me every day.  I am a burned out physician mom that does not have to do this job.  BUT, I do!  I do because I believe in what I am doing, to renew our world.  My husband and I do this together for our children to show them that we are here for a purpose.  I do this for my patients whom I love.

I’ve learned over and over that those who do not share your beliefs will draw you further from your goals.  So at Innova, just know that my team and I are here every day because we believe in continually striving to re-think, re-imagine and re-invent healthcare in our state.  It needs to be renewed and we believe it can be.  We are Innova and we are here to make your world better.

-Brooke Uptagrafft, MD

Brooke Uptagrafft, MD

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Check out the video of Dr. Brooke shown at the Huntsville Madison County Small Business Awards this week! We were so thrilled to be recognized as the 2016 Medical Practice of the Year, here are a few of her thoughts on the direction of healthcare. Thank you to our amazing patients and community for your support during this incredible year of growth for Innova and congratulations again to Thrive Alabama for being named the 2017 Medical Practice of the Year!

Special thanks to Kaboom Crash Media for this video.
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CPR re-certification training for some of our staff today! ... See MoreSee Less

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Our team had a fabulous night at the Huntsville Chamber of Commerce Small Business Awards tonight! Congratulations to Thrive Alabama for being named the 2017 Medical Practice of the Year! #SBA2017 ... See MoreSee Less

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David and I enjoyed a great evening of Elvis entertainment compliments of Dr. Ray Sheppard Jr. #thankyouthankyouverymuch ... See MoreSee Less

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Wishing all you Mama's and Daddy's out there a great first day of school! Can't believe summer is already over! @ The Montessori School of Huntsville ... See MoreSee Less

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Blue Cross Blue Shield was in our office recently filming for an upcoming recognition for our clinic! Stay tuned for more details coming soon! ... See MoreSee Less

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In honor of the Grissom High School ribbon cutting today, here are some photos we took salvaging some equipment for Innova from the old GHS. Many of our team have fond memories there - including Dr Uptagrafft, who met her future husband in the D-Pod Business Computer Applications class! Our team looks forward to using our new cubbies, conference table and whiteboards. Thanks for the memories Bailey Cove GHS! ... See MoreSee Less

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Kristin, Amy and Angie are working hard at their diabetes education course in Birmingham this week! We can't wait for them to share what they've learned with our patients. ... See MoreSee Less

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Thank you, Julie with Home Instead Senior Care (Huntsville, AL) for teaching us today! We look forward to being able to use this knowledge to serve our patients. ... See MoreSee Less

Another Alzheimer's Friendly Business in Huntsville! Thanks Innova Primary Care!

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It's July 1st - Happy Canada Day! Debi, our displaced Canadian, is here wearing her maple leaf shirt in honor of the 150th Birthday of Canada. Our team is here to care for you today and Monday and on-call by phone on Tuesday July 4th. Please send us an appt request online or call us if you need anything! ... See MoreSee Less

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Great deal on bulk paper at SamsClub. So much for the paperless clinic... Come on #HSV we can do better #HealthcareInAlabama ... See MoreSee Less

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Any other Nest fans out there? We just completed our facility change-over and the team is loving them! ... See MoreSee Less

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We celebrate rainy days at Innova with rubber duck races and wonderful banana bread! ... See MoreSee Less

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