WELCOME FROM OUR MEDICAL DIRECTOR

Summer 2017  – It’s not what you do, it’s why you do it.

In the past few months we’ve successfully renamed and relocated my practice, Innova Primary Care.  We have a space that is 8,750 square feet larger than our previous space and the ability to use that space to best suite our guests’ needs.  It has not been without challenges of course but we did it!!!  After a few weeks in our space, a patient in our lobby was upset about a balance due to the insurance deductible.  This patient then claimed to our other guests waiting in the lobby that now we were charging more to pay for our new, nice building.  Besides this being grossly inaccurate since medicine is not a free market and there is a fixed fee-for-service price (which by the way, is the whole problem with healthcare), it was also fascinating that this was such an unrealistic idea in her mind.  People are okay with paying more money for better service and ambiance at restaurants – why not their healthcare?   I’ve long realized I can’t control what others will say about me.  However, it did remind me how important it is to continue to share the “why” of what we are doing at Innova.

I believe it IS possible to have exceptional quality healthcare in our country at an affordable cost.

I believe we CAN do this in Alabama.

I believe it will take people coming together who also believe this with their mind, body, and heart to get there.

I believe I am here to help restore this world closer to the creation that was intended for us as God’s children.

I believe healthcare is where I have been guided to bring renewal and restoration.

Hence the new name for my practice – Innova Primary Care.  Innova is the Latin word for “renew.” As in Romans 12:2, “Do not be conformed to the patterns of this world, but be transformed by the renewing of your mind, so that you may prove what the will of God is, that which is good and acceptable and perfect.”

These beliefs are what fuel me every day.  I am a burned out physician mom that does not have to do this job.  BUT, I do!  I do because I believe in what I am doing, to renew our world.  My husband and I do this together for our children to show them that we are here for a purpose.  I do this for my patients whom I love.

I’ve learned over and over that those who do not share your beliefs will draw you further from your goals.  So at Innova, just know that my team and I are here every day because we believe in continually striving to re-think, re-imagine and re-invent healthcare in our state.  It needs to be renewed and we believe it can be.  We are Innova and we are here to make your world better.

-Brooke Uptagrafft, MD

Brooke Uptagrafft, MD

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Here are a few more pictures from yesterdays ribbon cutting celebration at Innova. Thank you to everyone who stopped by!

Special thanks to the Huntsville/Madison County Chamber for organizing this event and to Chupper Time Catering for the delicious food. Also, thank you to Rich Ortiz for taking pictures throughout our event!
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Thanks to all our partners in serving our community for coming to our ribbon cutting today! It was a busy day-we'll share more pictures soon. ... See MoreSee Less

A big congratulations to Innova Primary Care on their ribbon cutting!

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Update: We have power! Big thank you to Huntsville Utilities for getting this resolved quickly. We apologize to our patients for any inconvenience this may have caused this morning! ... See MoreSee Less

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Heads up to our guests- power has been out here and at Crestwood for nearly two hours- utility crews are still on site working the outage. Please be patient with our team this morning, we will do our best to serve you on time! ... See MoreSee Less

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Check out the video of Dr. Brooke shown at the Huntsville Madison County Small Business Awards this week! We were so thrilled to be recognized as the 2016 Medical Practice of the Year, here are a few of her thoughts on the direction of healthcare. Thank you to our amazing patients and community for your support during this incredible year of growth for Innova and congratulations again to Thrive Alabama for being named the 2017 Medical Practice of the Year!

Special thanks to Kaboom Crash Media for this video.
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CPR re-certification training for some of our staff today! ... See MoreSee Less

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Our team had a fabulous night at the Huntsville Chamber of Commerce Small Business Awards tonight! Congratulations to Thrive Alabama for being named the 2017 Medical Practice of the Year! #SBA2017 ... See MoreSee Less

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David and I enjoyed a great evening of Elvis entertainment compliments of Dr. Ray Sheppard Jr. #thankyouthankyouverymuch ... See MoreSee Less

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Wishing all you Mama's and Daddy's out there a great first day of school! Can't believe summer is already over! @ The Montessori School of Huntsville ... See MoreSee Less

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Blue Cross Blue Shield was in our office recently filming for an upcoming recognition for our clinic! Stay tuned for more details coming soon! ... See MoreSee Less

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In honor of the Grissom High School ribbon cutting today, here are some photos we took salvaging some equipment for Innova from the old GHS. Many of our team have fond memories there - including Dr Uptagrafft, who met her future husband in the D-Pod Business Computer Applications class! Our team looks forward to using our new cubbies, conference table and whiteboards. Thanks for the memories Bailey Cove GHS! ... See MoreSee Less

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Kristin, Amy and Angie are working hard at their diabetes education course in Birmingham this week! We can't wait for them to share what they've learned with our patients. ... See MoreSee Less

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