WELCOME FROM OUR MEDICAL DIRECTOR

Summer 2017  – It’s not what you do, it’s why you do it.

In the past few months we’ve successfully renamed and relocated my practice, Innova Primary Care.  We have a space that is 8,750 square feet larger than our previous space and the ability to use that space to best suite our guests’ needs.  It has not been without challenges of course but we did it!!!  After a few weeks in our space, a patient in our lobby was upset about a balance due to the insurance deductible.  This patient then claimed to our other guests waiting in the lobby that now we were charging more to pay for our new, nice building.  Besides this being grossly inaccurate since medicine is not a free market and there is a fixed fee-for-service price (which by the way, is the whole problem with healthcare), it was also fascinating that this was such an unrealistic idea in her mind.  People are okay with paying more money for better service and ambiance at restaurants – why not their healthcare?   I’ve long realized I can’t control what others will say about me.  However, it did remind me how important it is to continue to share the “why” of what we are doing at Innova.

I believe it IS possible to have exceptional quality healthcare in our country at an affordable cost.

I believe we CAN do this in Alabama.

I believe it will take people coming together who also believe this with their mind, body, and heart to get there.

I believe I am here to help restore this world closer to the creation that was intended for us as God’s children.

I believe healthcare is where I have been guided to bring renewal and restoration.

Hence the new name for my practice – Innova Primary Care.  Innova is the Latin word for “renew.” As in Romans 12:2, “Do not be conformed to the patterns of this world, but be transformed by the renewing of your mind, so that you may prove what the will of God is, that which is good and acceptable and perfect.”

These beliefs are what fuel me every day.  I am a burned out physician mom that does not have to do this job.  BUT, I do!  I do because I believe in what I am doing, to renew our world.  My husband and I do this together for our children to show them that we are here for a purpose.  I do this for my patients whom I love.

I’ve learned over and over that those who do not share your beliefs will draw you further from your goals.  So at Innova, just know that my team and I are here every day because we believe in continually striving to re-think, re-imagine and re-invent healthcare in our state.  It needs to be renewed and we believe it can be.  We are Innova and we are here to make your world better.

-Brooke Uptagrafft, MD

Brooke Uptagrafft, MD

Facebook Feed

Today we celebrated Debi as she gets ready to move back to Canada! We are excited for her as she begins this next chapter in her life. We made sure to send her off on a good note by singing the Canadian national anthem! ... See MoreSee Less

View on Facebook

Congratulations to Crestwood Medical Center for their recent awards for excellence in spine surgery performed at their hospital. The only hospital in Madison County to be named among the top 100 hospitals in the country for Spine Surgery! ... See MoreSee Less

View on Facebook

Quick reminder - we will be open this Saturday for any of our patients that need us. We celebrated a day of thanks and giving today, put up some holiday decorations, enjoyed our Team Thanksgiving lunch and sent Terry out as our Innova elf to spread some cheer to some of our friends in our community. Thanks to everyone that participated - our Christmas donations box is still in the lobby for anyone that would like to help us share some love this season! ... See MoreSee Less

View on Facebook

Looking for a way to give back this Holiday Season? Partner with us at Innova as we collect the items below! ... See MoreSee Less

View on Facebook

Due to system issues, our team is currently unable to review messages sent through your patient portal. Should you need something urgently please remember you may still reach our on-call provider by calling our main number. We apologize for any inconvenience and hope you are having a wonderful weekend! ... See MoreSee Less

View on Facebook

A couple of our team members at the 20th Annual Torch Awards for Ethics with the Better Business Bureau of North Alabama. Congratulations to all of the winners, and a special shout-out to one of our favorite non-profits the Downtown Rescue Mission on their award! ... See MoreSee Less

View on Facebook

Partner with Innova Primary Care as we give back to our community this Holiday Season! ... See MoreSee Less

View on Facebook

... See MoreSee Less

View on Facebook

Happy Halloween from Dr Brooke, David, Claire and Jackson! Have a happy Halloween day! ... See MoreSee Less

View on Facebook

Congratulations to our grand prize winner Emily! We hope you enjoy all of the fitness goodies! ... See MoreSee Less

View on Facebook

Congratulations Emily Taylor Bleicher on being the winner of our ultimate fitness bag!! Send us a message to claim your prize! ... See MoreSee Less

View on Facebook

Only a few more hours to enter our give away for the fitness bag shown below! Go to our original post and follow the instructions on how to enter. Winner will be announced today at 5:00 pm! ... See MoreSee Less

Exciting announcements from Innova Primary Care! Please continue to help us welcome our new healthcare provider, James Kisner, PA-C to our team! In addition, we are also excited to announce that we...

View on Facebook

Exciting announcements from Innova Primary Care!

Please continue to help us welcome our new healthcare provider, James Kisner, PA-C to our team! In addition, we are also excited to announce that we now have health coaching services available to our current patients. To celebrate we have decided to give away the fitness bag below!

How to enter:
- Like the Innova Primary Care Facebook page
- Like and share this post
- Comment below and welcome James to our team!

Winner will be announced this Friday, October 27! You do not have to be a current patient to be eligible to win.
... See MoreSee Less

View on Facebook

... See MoreSee Less

View on Facebook

In honor of Medical Assistant Recognition Week our wonderful MA's enjoyed lunch at Logan's! Join us in thanking our team for their hard work! ... See MoreSee Less

View on Facebook